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Custom FormulationA formula nobody else on earth can sell.
Our in-house R&D team develops proprietary blends to your specification — with or without nano enhancement, in nearly any dosage form you can bring to market.
At some point, catalog products stop being enough.
Private and white label are the right way to start. But a brand that intends to last eventually needs something it owns outright.
We have the background and capacity to create uniquely special formulations proprietary to your brand. We hold multiple patents and trademarks in the nutrition and wellness field, and we currently produce nutraceuticals for some of the largest and most prominent companies in the space — both retail and direct-to-consumer.
Our founders have spent over thirty years formulating in this industry. Products built on their formulations have generated more than $3 billion in sales and have sat on shelves at Costco, GNC and Walgreens.
We'll tell you when it's a bad idea. If an existing catalog formula would serve your market better than a custom build, we'll say so. A custom formulation you can't sell profitably helps neither of us.
What our R&D team can develop
Our extensive industry knowledge and scientific expertise let us stay ahead of the curve and deliver market-leading products. If your format isn't listed, ask.
From brief to first production run
Here's what happens between an approved brief and your first production run.
Discovery
We dig into your target customer, the claim you want to own, your price ceiling and the channel you're selling through.
Formulation
Our team designs the actives, doses and delivery system — flagging which ingredients will benefit from nano and which won't.
Bench samples
We produce samples for you to taste, feel and test. Flavor systems are sourced from the best flavor houses in the USA.
Testing
HPLC quantification, particle size analysis, plus screening for heavy metals, pesticides, mycotoxins and solvents.
Production
Scale-up, compliant label copy, batch documentation and COAs. Then it's yours to sell.
Not every ingredient needs to be nano. We'll tell you which do.
Nano enhancement earns its cost when an ingredient has a genuine solubility or bioavailability problem. Applied to something already well absorbed, it's an expense without a return.
Where it transforms a product: curcumin, CoQ10, resveratrol, glutathione, lutein, fat-soluble vitamins and carotenoids — compounds with remarkable research behind them and dismal absorption in practice.
Where it may not: water-soluble actives that already absorb well, or formulas where the limiting factor is dose rather than delivery.
As with all phytochemicals, function can be enhanced when a compound is combined with others performing a similar role. Designing those synergies is a large part of what formulation actually is.
How NanoZorb® worksWhat nano does to your unit economics
- Reduces the raw ingredient needed to hit an effective dose
- Lowers the risk of side effects by reducing the dose required
- Improves stability and shelf life on formulas that degrade
- Enhances existing products without reformulating from zero
- Creates stable nano solutions, emulsions and dispersions
- Gives your sales team a competitive marketing edge
Smaller doses delivering equal or better results is the whole economic argument for nano. It shows up in your COGS, not just your claims.
What to expect commercially
Minimum
1,000 units per SKU for a custom formulation.
Quoting
Custom work is quoted against your specification and volume.
Ownership
Proprietary formulations are developed for your brand. Bring us your existing formula and we'll manufacture that too.
Custom formulation questions
More in the full manufacturing FAQ.
Bring us the product you can't buy anywhere.
Describe the outcome you want your customer to feel. Our formulators will tell you what it takes to build it, what it costs, and how long it runs.